Blog

4 Steps to Prepare Your Customers for The Switch-Off

21.09.2023

The UK-wide Stop-Sell came into effect on 5th September 2023 on new orders and purchases for services like single and ISDN lines. This is different from a product withdrawal, any customer who already has the product will be able to continue to use it right up until their local exchange is turned off by Openreach.  

In this blog, we’ll breakdown how you can prepare your customers for the transition to all IP before the Switch-Off takes full effect in December 2025.  

  1. Check your contracts  
    When a contract is approaching its expiration date, it's a strategic opportunity for customers to consider upgrading to a comprehensive connectivity solution upon contract renewal. Identify any contracts set to conclude in the upcoming six months and proactively engage with these customers to provide valuable insights about the advantages of transitioning to All-IP technology. 
  2. Look at migration paths 
    Even if a customer isn't ready to transition to full fibre until the full Switch Off in 2025, it's advisable to work with them to devise a migration strategy earlier. This will keep them informed about the impending changes and associated deadlines. Establishing a well-defined route towards a new connectivity solution will empower them to make informed choices and safeguard the future readiness of their business. 
  3. Engage your team  
    As with many business changes, training is fundamental, however encouraging your team to be excited and enthusiastic about your all IP solutions is also important. Make sure your team know everything there is to know about your solution from its benefits to basic troubleshooting. If you need support with product training for your team, please reach out to your Partner Business Manager.  
  4. Consider hardware 
    Preparing customers for an all-IP future involves more than just ensuring connectivity. It's crucial to assess their hardware infrastructure to ensure its readiness for the future. Is it current and adaptable? Can it efficiently accommodate IP-based services? 

We’re here to support your journey to all-IP every step of the way. Our team can provide you with the necessary resources and expertise to help your customers navigate the transition into the digital era smoothly.  

Curious about the next steps? Contact your Partner Business Manager to learn how we can support you and your customers navigate the transition into the digital era.